DR RUDI'S

CLIENT
Dr Rudi's Rooftop Brewing Co, New Zealand Venue Co
SECTOR
Hospitality
SCOPE
Strategy, Branding & Design

Dua Lipa performing at ALWAYS LIVE

Perched on the waterfront in Queenstown, Dr Rudi's is a lively rooftop bar and brewing destination known for its energy, atmosphere and unapologetically social spirit. Studio Percy partnered with the venue to craft a bold identity that reflects the personality of the space while standing confidently within Queenstown’s hospitality scene.

ALWAYS LIVE Merchandise

The identity was designed to feel playful, confident and instantly recognisable. Balancing character with flexibility, the system works seamlessly across signage, merchandise, menus and venue touch-points.

Studio Percy developed the brand identity for Dr Rudi's Rooftop Brewing Co, creating a visual system that reflects the venue’s energetic atmosphere and social nature. From the logo and typography through to custom illustrations, the brand was designed to feel welcoming, memorable and equally at home with locals and visitors.

ALWAYS LIVE Billboard

GOOD NATURE

GIBBONS HOTEL

CONNECTING LIFESTYLE BRANDS WITH THEIR PEOPLE • STRATEGY-FIRST & FOUNDER-LED • NOW TAKING LIMITED BOOKINGS •

(function(){ var s=document.createElement('style'); s.textContent='#sp-ig,#sp-li{display:flex;align-items:center;justify-content:center;padding:0 22px;font-family:"Host Grotesk",sans-serif;font-size:10px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:#000;text-decoration:none;background:#fff;border-left:1px solid rgba(0,0,0,0.15);white-space:nowrap;flex-shrink:0;transition:background 0.25s,color 0.25s;}#sp-ig:hover,#sp-li:hover{background:#000;color:#fff;}#sp-ig-mob,#sp-li-mob{display:none;}@media(max-width:768px){#sp-ig,#sp-li{display:none;}}@media(max-width:768px){#sp-ig-mob,#sp-li-mob{position:fixed;bottom:0;z-index:9999;display:flex;align-items:center;justify-content:center;padding:0 16px;height:42px;font-family:"Host Grotesk",sans-serif;font-size:9px;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:#000;text-decoration:none;background:#fff;border-left:1px solid rgba(0,0,0,0.15);white-space:nowrap;transition:background 0.25s,color 0.25s;}}@media(max-width:768px){#sp-li-mob{right:105px;}#sp-ig-mob{right:151px;}}@media(max-width:768px){#sp-ig-mob:hover,#sp-li-mob:hover{background:#000;color:#fff;}}'; document.head.appendChild(s); function addSocial(){ var bar=document.getElementById('sp-bar'); if(!bar||document.getElementById('sp-ig'))return; var ig=document.createElement('a'); ig.id='sp-ig';ig.href='https://www.instagram.com/_studiopercy'; ig.target='_blank';ig.rel='noopener noreferrer';ig.textContent='IG'; bar.appendChild(ig); var li=document.createElement('a'); li.id='sp-li';li.href='https://www.linkedin.com/company/studio-percy'; li.target='_blank';li.rel='noopener noreferrer';li.textContent='LI'; bar.appendChild(li); var igm=document.createElement('a'); igm.id='sp-ig-mob';igm.href='https://www.instagram.com/_studiopercy'; igm.target='_blank';igm.rel='noopener noreferrer';igm.textContent='IG'; document.body.appendChild(igm); var lim=document.createElement('a'); lim.id='sp-li-mob';lim.href='https://www.linkedin.com/company/studio-percy'; lim.target='_blank';lim.rel='noopener noreferrer';lim.textContent='LI'; document.body.appendChild(lim); } if(document.readyState==='complete'){addSocial();} else{window.addEventListener('load',addSocial);} })(); > >