Gibbons Hotel is a contemporary hospitality venue grounded in heritage and community. Studio Percy partnered with the venue to develop a refined identity that respects the building’s legacy while positioning the brand for a modern audience.
CLIENT
Gibbons Hotel, New Zealand Venue Co
SECTOR
Hospitality
SCOPE
Strategy, Branding & Design


The visual identity blends timeless typography and understated detailing with a contemporary execution, creating a brand that feels both familiar and elevated. Designed to carry across hospitality, events and digital applications, the system balances warmth, character and clarity.
Studio Percy created the brand identity for Gibbons Hotel, developing a flexible and enduring visual system across print, digital and venue applications. The result is a hospitality brand that feels confident, welcoming and deeply connected to place.
