ALWAYS

LIVE

CLIENT
ALWAYS LIVE, Victoria Government
SECTOR
Entertainment, Government
SCOPE
Strategy, Branding, Design, Campaign & Content

Dua Lipa performing at ALWAYS LIVE

ALWAYS LIVE is Victoria’s flagship contemporary live music event - a statewide celebration designed to amplify artists, venues and culture. Since the festival’s inception, Studio Percy has partnered closely with the brand to shape a bold and flexible identity system capable of scaling across campaigns, content, digital, print and live experiences.

ALWAYS LIVE Merchandise

Built to capture the energy and movement of live music culture, the ALWAYS LIVE identity balances impact with flexibility. The system embraces bold typography, dynamic layouts and music-led imagery — designed to feel immediate, expressive and undeniably live.

Studio Percy led creative strategy, brand identity and campaign design for ALWAYS LIVE, developing a scalable visual language used across festival promotion, event assets, digital campaigns, environmental design and content rollouts. The result is a contemporary cultural brand that positions Victoria as Australia’s live music capital.

ALWAYS LIVE Billboard

GOOD NATURE

CONNECTING LIFESTYLE BRANDS WITH THEIR PEOPLE • STRATEGY-FIRST & FOUNDER-LED • NOW TAKING LIMITED BOOKINGS •

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