Greenroom is a music platform built to create deeper connections between artists and their audiences. Moving beyond traditional streaming and social channels, the platform unlocks direct fan engagement through exclusive experiences, content and community. Studio Percy partnered with Greenroom to evolve the brand into a confident, future-facing identity designed for launch and long-term growth.
CLIENT
Greenroom, Glasshouse Venture Studio
SECTOR
Entertainment, Technology
SCOPE
Strategy, Branding & Design


The identity system was designed around the idea of connection — translating the relationship between fans, artists and culture into a bold and highly recognisable visual language. A stripped-back yet punchy palette, loud typography and an expressive logo and brand mark system creates a brand that feels contemporary, energetic and digitally native.
Studio Percy developed the strategic positioning and visual identity for Greenroom, crafting a brand system designed to unite artists, fans and music culture. Built to flex across digital experiences, live activations and artist partnerships, the outcome is a distinctive identity that positions Greenroom as a new platform for genuine fan engagement.
