GOOD NATURE

CLIENT
Good Nature Hotel
SECTOR
Hospitality
SCOPE
Strategy, Branding & Design

Good Nature Hotel Branding

Good Nature Hotel is a new Melbourne hospitality venue designed as an escape from the pace of the CBD - a place where nature, food and place intersect. Studio Percy partnered with the venue to create a contemporary hospitality identity that balances an up-market experience with warmth, accessibility and personality.

Good Nature Social Post

The identity system was designed to feel grounded, vibrant and distinctly Melbourne - blending natural textures, fluorescent accents and bold typography to reflect the venue’s balance of energy and ease. Soft illustrative elements and macro-led imagery introduce depth and familiarity, while the overall visual language captures the feeling of slowing down within an otherwise fast-moving urban environment.

Studio Percy developed the complete brand identity and creative direction for Good Nature, crafting a flexible visual system designed to translate across signage, digital, merchandise, collateral and in-venue experiences. The outcome is a hospitality brand that feels elevated yet approachable - positioning Good Nature as a distinctive destination within Melbourne’s CBD.

Good Nature Hotel Branding

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DR RUDI'S

CONNECTING LIFESTYLE BRANDS WITH THEIR PEOPLE • STRATEGY-FIRST & FOUNDER-LED • NOW TAKING LIMITED BOOKINGS •

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