Sitting high above Auckland’s Viaduct, Dr Rudi’s is a rooftop staple known for cold beers, casual bowls, and killer views. Studio Percy refreshed the brand identity with bold colours, playful illustrations, and a flexible, type-led system - keeping the cheeky charm while dialling up impact across digital, print, and in-venue touchpoints.
The new identity captures it all: sun-soaked balcony sessions, live sport, late-night antics, and bowling strikes.
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